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Glynn County authorizes police recruitment billboard at Exit 42 to boost hiring efforts
Summary
Commissioners approved a single-source billboard contract (Exit 42, Buc‑ee's) funded by the police operating budget to support a recruitment campaign the department says already has helped hire officers; one commissioner abstained.
The Glynn County Board of Commissioners on Dec. 19 approved a contract for an advertising billboard aimed at recruiting police applicants, approving use of police operating funds for a one‑year placement at the Exit 42 (Buc‑ee's) location.
Chief Edmond told the board the department has used a paid outreach plan since January 2024 and credited advertising, combined with a pay plan, with improving applicant quality and enabling recent hires. "This is helping us a lot," the chief said, noting the department had hired multiple officers and that the billboard location is time‑sensitive and needs to be secured for a full year to capture traffic when Buc‑ee's opens in June.
Commissioner Clark pressed on budgeting questions; county staff and the chief said the billboard was included in the department’s advertising budget and that the department must seek board authority to sign the contract. Staff also provided FY figures discussed in the meeting: roughly $71,000 spent on advertising in FY 2024 and about $68,000 budgeted in FY 2025.
The board approved the purchase order using a single-source exemption; one commissioner abstained. County staff said the advertising program is intended to help close a staffing gap and that, on a per‑officer basis, recruitment costs can be offset by hiring even a small number of recruits.
Next steps: the county will execute the contract and the police department will track hiring metrics tied to the campaign.
