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Consultants outline long retail recruitment timeline and identify confidential prospects for Parlier
Summary
Retail Strategies told the Parlier City Council it uses trade-area data, site cataloging and national outreach to recruit retailers and cited an 85,000 trade-area population and a $626 million retail opportunity gap; consultants said deals typically take 1–5 years and the city’s contract is in its final year.
Parlier officials on Wednesday heard an overview of the city’s retail-recruitment work from firm Retail Strategies, which outlined how trade-area data and persistent outreach aim to expand local retail options.
Brooke Hill, Retail Strategies’ West Coast portfolio director, told the City Council that the firm maps trade-area populations beyond city limits using mobile-tracking and drive-time analysis, and builds a property catalog to present to retail decision-makers. She said the city’s 14,426 resident count…
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