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Board recognizes Mariposa FFA participants and hears tourism bureau update
Summary
Supervisors and the Ag Department recognized six Mariposa FFA students who advanced to a regional project competition; the Yosemite Mariposa County Tourism Bureau updated the board on January media outreach, international pitching, and marketing adjustments to offset lower motel occupancy.
The board paused routine business to recognize six Mariposa FFA students who participated in statewide project competition and to thank county agricultural staff for support. Michaela (Agriculture and Standards inspector) and Monica Nielsen (Agriculture Commissioner) described the educational and workforce benefits of supervised agriculture experience programs.
In a separate departmental update Jonathan Farrington (Yosemite Mariposa County Tourism Bureau) briefed the board on a New York City media push that included pitches to national outlets, promotion of the county's 170th anniversary, and a coming Brand USA/Visit California series of international events. Farrington introduced Kim Lawson as the bureau's new director of communications and noted a targeted marketing shift to late fall/early spring messaging given occupancy trends.
