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Visitor center launches survey after drop in walk-ins; lodging referrals rose
Summary
Mariposa's visitor center reported a decline of 1,547 walk-in visitors between 2023 and 2024 but said it helped 182 more lodging reservations; staff launched a new survey and will provide monthly visitation graphs to the board.
Jacob Holly, who represents the visitor center and Chamber of Commerce, told the Board of Supervisors that the center launched a new visitor questionnaire at the start of 2025 to better understand visitor intent and stay-length. "We dropped 1,547 people coming through our visitor center," Jacob said, and added that the center recorded 182 additional lodging reservations.
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