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Board approves formation of Santa Barbara County Wine Improvement District
Summary
The Board of Supervisors adopted a resolution forming a countywide Wine Improvement District that will levy a 1% assessment on direct-to-consumer tasting-room sales to fund destination marketing and industry programs, after staff reported petitions representing nearly 60% of winery sales in favor.
The Santa Barbara County Board of Supervisors on Feb. 11 adopted a resolution forming the Santa Barbara County Wine Improvement District (WID), clearing the final step in a multiyear process led by the Santa Barbara Vintners Association.
Lisonbee Laslett, CEO of the Santa Barbara Vintners Association, told the board the WID would assess 1% on direct-to-consumer retail sales at tasting rooms and use proceeds for marketing, brand awareness,…
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