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Communications and analytics staff report steady website traffic, new retail data product and Placer tracking improvements
Summary
Communications director said website traffic was steady and highlighted local posts; the director of analytics reported a Placer update that improves Android-phone event counts and a new retail product for business contact data.
Scott Aust, communications director, told the board that website visits were steady over the past month and social engagement on Facebook and Twitter was slightly up. He highlighted recent posts and local items that drew attention, including a marine band performance, an announcement from Iron Insurance Partners and a post about the assistant city manager speaking to a high school class.
Shannon, director of analytics, reported a recent Placer data update she said improves tracking of Android phones and may correct previous undercounts at free public events with many children. Shannon said the office also added a retail product that provides franchise and business contact information, which staff can use to identify building-acquisition managers and other direct corporate contacts. Shannon described ongoing work with HNTB to improve KDOT scoring processes and continued participation in regional water-data meetings.
Neither report requested action from the board; both were informational updates intended to improve data-driven outreach and economic development work.
