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Radford, university unveil Community Fest and new tourism videos ahead of August event
Summary
Radford City and Radford University previewed Community Fest (Aug. 24), a downtown festival of vendors, food trucks and entertainment, and showed tourism marketing videos funded by a $30,000 grant to help attract visitors and businesses to the city.
City and university planners presented Community Fest, a joint City University initiative scheduled for Aug. 24 on East Main Street, describing vendors, entertainment, a kids zone, parking plans and university volunteer support. Organizers said 70 vendor spots were offered (10 double spots), a vendor wait list exists and downtown brick-and-mortar businesses can participate at no cost.
Melissa, the event planner, told the council the festival will run 11 a.m.–7 p.m., feature a main stage with four acts, street performers, food trucks and a beer garden hosted by Longway Brewery. She said university fraternities and sororities are sponsoring volunteer coverage, and event logistics were coordinated with police for performer load-in, emergency response and parking.
City tourism staff also previewed a set of grant-funded marketing videos produced with a $30,000 Virginia tourism grant: a 2–3 minute longer piece and 15- and 30-second social clips under campaign themes such as "Explore with us," "Dine with us," and "Come fly with us." The staff said the videos will be used on social media, local TV and regional outreach to attract visitors and potential businesses.
Organizers asked downtown businesses to promote the event and consider special offers. City leaders encouraged transit use and noted free campus parking over the weekend to support attendance.
