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Clearlake marketing committee outlines six‑month plan to recruit outside event organizers
Summary
The Clearlake Marketing Committee agreed on a focused, six‑month campaign to identify and attract third‑party event organizers, assign venue write‑ups, and consolidate website content; members were assigned homework and a March workshop was set to grade candidate events.
The Clearlake Marketing Committee on Feb. 2021 agreed to pursue a focused marketing campaign aimed at recruiting third‑party event organizers to bring new events to the city.
Committee leadership laid out a phased approach and monthly workshops to run from the current meeting through June: generate a long list of candidate events, hold event‑grading workshops to evaluate city workload, community impact and economic viability, create 30‑word venue descriptions for priority sites, launch a targeted outreach campaign (planned for April), review incoming leads in May and aim to finalize commitments in June.
Why it matters: committee members said prioritizing a small number of externally run, turnkey events will help Clearlake…
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