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Lake County Tourism District touts digital growth, pushes short‑term rental compliance
Summary
The Lake County Tourism Improvement District told Clear Lake’s council it regained much of its pre‑pandemic visitation in 2021, reported large website and ad impressions, and urged stronger short‑term‑rental TOT compliance and formation of a new five‑ to ten‑year district.
The Lake County Tourism Improvement District presented its 2021 annual report to the Clear Lake City Council on May 19, outlining marketing gains and next steps to sustain tourism recovery.
The district’s presenter said the organization and partners generated roughly 414,000 website page views in 2021 — a 58% increase over 2020 — and reported strong newsletter engagement and social media growth. Paid search and paid social campaigns delivered large impressions and thousands of clicks to the district…
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