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Lake County Tourism District reports $75 million economic impact, highlights marketing gains
Summary
The Lake County Tourism District presented its 2022 annual report to Clearlake council, citing an estimated $75 million in local economic activity, marketing gains in web traffic and social media, and a district renewal that will take effect January 2024 with a 2.5% assessment for 10 years.
Ryan Zisher, executive director of the Lake County Tourism Improvement District, told the Clearlake City Council the district’s 2022 work generated an estimated $75,000,000 in economic activity for Lake County, produced about $13,000,000 in combined state and local tax revenue and supported roughly 1,800 local jobs. "These numbers come from Broadband and Associates and Visit California data," Zisher said, citing geofencing and travel‑spend estimates.
Zisher walked the council through marketing metrics used to judge performance: the district’s website recorded roughly 464,000…
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