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Visit Lake County reports 18% revenue growth in 2023, highlights marketing wins
Clear Lake City Council · July 18, 2024
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Summary
Visit Lake County presented its 2023 marketing report to the council, reporting an 18% revenue increase year-over-year, strong website traffic and expanded partnerships including a North Coast regional campaign with Visit California.
Brian Fisher, executive director of Visit Lake County CA (TID), told the Clear Lake City Council on July 18 that 2023 produced an 18% increase in revenue from 2022, with 73% of the organization’s budget coming from county collections and a $112,000 TOT allocation.…
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