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Park City chamber outlines tourism strategy as transient‑room tax dips
Summary
Park City Chamber & Visitors Bureau told the Summit County Council the county’s 3% transient room tax funds tourism promotion and projects, noted a record TRT total in 2022 and a steep June decline in 2023, and urged continued marketing plus new sustainable‑tourism spending to protect local businesses and jobs.
Jennifer Wesselhoff, president and CEO of the Park City Chamber and Convention and Visitors Bureau, told the Summit County Council the county’s 3% transient room tax (TRT) is structured by state law to fund tourism activity and, in part, capital projects such as convention centers and recreation facilities.
Wesselhoff said Summit County collected just over $18 million in TRT in 2022 and that the chamber and lodging partners track room nights, occupancy and average daily rate as the primary indicators of tourism health. “A full 75% of the total TRT that’s being collected by the county is being collected by lodging partners within the Park City limits,” she said. She also told…
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