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Middleburg council debates future of weekly farmers market amid low vendor turnout
Summary
Town staff presented options — increased marketing, location change, reduced frequency, outsourcing or pause — after managers said recruiting vendors and securing foot traffic remain challenges. Council asked staff to gather resident input and return with scenarios by Jan. 9.
Town staff and councilors spent the majority of the meeting weighing whether to continue Middleburg’s weekly farmers market in its current form or pursue alternative approaches.
Speaker 1, who presented the market update, outlined five options: boost marketing and signage, expand outreach to craft and produce vendors, change the market location (e.g., South Madison/Federal Street) to increase visibility, reduce the number of market days (for example, move to a monthly event), or pause the market until there is clearer demand. She also said staff had explored outsourcing to a third-party organizer but that vendors and consultants told them…
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