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Chamber unveils 'Mountain Kind' brand and sustainable‑tourism priorities to council

Summit County Council · May 22, 2024
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Summary

The Park City Chamber & Visitors Bureau presented a winter wrap and launched a new 'Mountain Kind' brand and sustainable tourism program, outlined grant allocations and visitor‑management initiatives, and previewed a mobile visitor center and stewardship tools ahead of 2034 planning.

The Park City Chamber & Visitors Bureau presented to Summit County Council on its winter performance, a new brand called “Mountain Kind,” and a sustainable tourism strategy intended to balance visitation with community goals.

Jennifer Wesselhoff, the Chamber’s president and CEO, said occupancy and tax collections finished modestly up for the season (local sales taxes up 4.5%; TRT up 0.4%), while the Chamber is targeting a more balanced approach to visitation through branding and visitor management. The Chamber rolled…

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