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Riverbank festival organizers report nearly $13,000 deficit, urge ticket and beer sales push
Summary
City staff outlined the Cheese & Wine Festival layout, vendor and entertainment plans, and a current projected deficit of $12,991.72; councilors praised downtown outreach and suggested better signage and Spanish-language promotion.
Riverbank — City staff on Sept. 10 detailed plans for the upcoming Cheese & Wine Festival and urged strategies to close a nearly $13,000 budget shortfall.
Michael Patton, director of parks and recreation, showed an event map that will close Second through Seventh streets on Santa Fe, host a car show between Second and Third, and stage the main band area at the downtown intersection. He said the event will include two stages, a kids’ corner at the teen center and wine-tasting sessions inside the community center.
"As of yesterday... 94 [craft/commercial] have completed the…
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