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Riverbank staff outline plans and budget for 2024 Cheese & Wine Festival
Summary
Parks and Recreation staff described a downtown Cheese & Wine Festival planned from Second to Seventh Street (10 a.m.–6 p.m.), vendor recruitment, a projected $66,373 revenue versus $63,600 expenses, security plans and a family-friendly layout with a 21+ area after 7 p.m.
Parks and Recreation Director Michael Patton presented staff’s plan for the 2024 Cheese & Wine Festival at the May 14 council meeting, describing a downtown layout, marketing and preliminary budget projections.
Patton said the event is planned to run from 10 a.m. to about 6 p.m. with a transition at 7 p.m. to an exclusive 21-and-older "sip and stroll" area. The proposed footprint would run along downtown from Second Street east to Seventh Street, with wine and alcohol-focused…
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