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Visit Napa Valley: hotel stays down modestly but spending per visitor is up, group tells Calistoga council
Summary
A Visit Napa Valley representative told the Calistoga City Council that overnight hotel stays to Napa Valley are down about 11–12% compared with pre-pandemic levels while spending per visitor has risen roughly 30%; local tourism leaders pressed for better data on restaurants and described the TID renewal process.
Lindsay of Visit Napa Valley told the Calistoga City Council that overnight hotel visitation to Napa Valley is down roughly 11–12% from pre-pandemic levels but that the money visitors spend in the destination is up about 30%, a pattern she said suggests fewer but higher-value visits.
The presentation came after a public question about how Visit Napa Valley tracks restaurant performance. An audience member, Miss Marcus, cited anecdotal reports that restaurant business across the valley has fallen "about 30%" and asked whether Visit Napa Valley…
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