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Lava Ridge presents rebranding plan to align with Snow Canyon; staff estimate $3,500 internal cost
Summary
Lava Ridge Intermediate staff proposed rebranding to a 'Gila Warriors' identity tied to Snow Canyon High, citing survey feedback from staff, students and community; staff said internal costs would be about $3,500 and cultural review with Paiute representatives found no objections.
Lava Ridge Intermediate staff presented a rebranding proposal at the board’s Dec. 9 working session that would align the school’s colors and mascot more closely with Snow Canyon High while preserving Lava Ridge identity.
Principal Lana Williams and assistant principal Greg Bozart described the process and survey results: out of 452 responses, stakeholders were split across several name/color options, with 29% preferring to keep Lava Ridge, 23% favoring Lava Ridge Gila Warriors, and 16% supporting Snow Canyon Intermediate. The staff recommended adopting green, blue and gold colors and the 'Gila Warriors' identifier to strengthen vertical alignment with the high school while keeping the Lava Ridge name.
Staff estimated rebranding internal costs at about $3,500, saying there would be no immediate large signage expense; fix‑up of gym or future flooring/painting would be budgeted later. The presenters also reported consultation with Paiute cultural representatives and a school aide with Paiute ties; those contacts indicated no cultural offense with the proposed imagery.
Board members asked about survey participation and community buy‑in, and staff said outreach has been ongoing since the prior spring. The board did not vote during the working session; staff asked the board for direction on whether to proceed with the rebrand rollout.
