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South County retail study recommends blended‑use, targeted marketing to capture visitor and local sales
Summary
A South Monterey County retail market assessment presented to the Soledad City Council identified low vacancy, recent retail growth in Soledad, and opportunities to capture retail leakage through blended‑use development, infrastructure improvements and stronger marketing to tourists and retailers.
A retail market assessment prepared by Cosmo Companies and presented Nov. 6 to the Soledad City Council found the South Monterey County retail market is stable but faces competition from larger retail clusters in Salinas and Monterey. Bob Valente, vice president of Cosmo Companies, told council members the study flags opportunities for dining, general‑merchandise and limited‑use projects that combine retail with housing or hospitality to improve project feasibility.
The report, commissioned by the Monterey County Business…
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