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Board weighs Southern Utah News directory proposal after GOEO raises ROI concerns
Summary
Board members debated a proposed county-wide newspaper insert and questioned whether GOEO guidance requiring proof of return on investment should limit locally driven projects; members asked for a written proposal and signaled willingness to press for local discretion if needed.
Board members discussed a proposal to support the Southern Utah News by funding a free, county-wide insert containing a business directory and broader advertising aimed at promoting local businesses.
A participant recounted talking with GOEO staff (Colette), saying Colette "said, no. Not really" about the business-directory idea and explained that GOEO would expect demonstrable return on investment beyond simply listing businesses. That account prompted other members to question whether the…
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