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Travel Bureau highlights visitor-data tools, visitor guide edits and Rentalscape rollout
Summary
Staff briefed the board on marketing projects — unresolved visitor-guide cover, Mill Site on Ice, radio ad quotes — and presented Zartico and Rentalscape analytics: a Zartico snapshot showed roughly 63% of tracked devices were out-of-town and 59% of spending came from visitors; Rentalscape mapping showed Green River with 38 short-term rental listings.
Emery County Travel Bureau staff used the Nov. 12 meeting to review marketing projects and new data tools that the office says will help target visitors and support local businesses.
Marketing updates: staff reported the visitor guide is near completion but the board has not finalized a cover image; staff asked for input on a high-energy, high-quality photo that balances recreation and responsible stewardship. Other marketing items included bulk radio-ad…
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