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Council approves rebrand of Palm Desert 'iHub to Entrepreneurial Resource Center
Palm Desert City Council · December 12, 2024
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Summary
Palm Desert unanimously approved renaming the Palm Desert iHub to the Entrepreneurial Resource Center, citing branding limits with the state iHub program and $300,000 in Riverside County programming support.
The Palm Desert City Council unanimously approved rebranding the city's iHub as the "Entrepreneurial Resource Center powered by the City of Palm Desert." Economic Development Director Eric Seja said the iHub brand is controlled at the state level and Palm Desert was not designated…
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