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EDA pauses social-media renewal, seeks marketing plan and schedules CRM demos
Summary
The board placed the AE2S social-media contract on hold while staff develops a marketing strategy and recommended options for a CRM; staff scheduled a Convergence (HubSpot) demo and will apply for grant funding to offset CRM costs.
The Economic Development Authority paused renewal of its AE2S social-media contract and asked staff to develop a broader marketing strategy that could include targeted advertising and alternative platforms.
Staff said posts that feature people and local businesses perform best and reported strong engagement during an entrepreneurship week promotion. The board discussed three options: renew AE2S (~$4,800/year), hire a local solo operator…
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