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District communications chief unveils five‑year plan to boost storytelling and two‑way engagement
Summary
District communications staff presented a five‑year strategic communications plan built from a 2022 audit. The plan emphasizes proactive storytelling, accessibility, measurement and annual public updates; board members asked to add crisis practice and more academic achievement storytelling.
Kelly Loci, the district’s communications lead, presented a five‑year strategic communications plan to the Hermiston SD 8 school board, saying the proposal is grounded in an audit completed in October 2022 and input from staff, families and focus groups. “Our goal is to ensure staff, families, students, and community members have access to and are well informed about key district information,” Loci told the board.
Loci summarized the audit’s methods — surveys of staff, families and community members, a materials review of district publications and budgets, and focus groups — and described key findings: parents rated communications highly in crisis contexts but said…
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