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Beaumont highlights 3,600‑person average for "Beaumont Nights" and continues billboard campaign
Summary
Public information officer Julie Van Hook reported on downtown marketing: Beaumont Nights drew an estimated 3,600 attendees per event (Placer AI data); city runs a billboard campaign (about $4,000 per month) and expanded social media advertising; staff will revise the filming ordinance and pursue additional marketing at ICSC.
Julie Van Hook, Beaumont’s public information officer, updated the committee on downtown marketing initiatives, including the Beaumont Nights market series, print and digital promotions, targeted paid social media, and a billboard campaign.
Van Hook said geofencing data from a vendor (Placer AI) estimated roughly 3,600 attendees per Beaumont Nights event, with average time on site about two hours. She described the event series as part of a broader…
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