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Council approves relocation and electronic conversion of ‘Welcome to Beaumont’ billboard after design and visibility debate
Summary
Council approved relocating and replacing the Welcome to Beaumont sign as a V-shaped electronic billboard at 1691 E. Sixth St.; council debated logo prominence, brightness/timing, visibility and precedent for future electronic signage before voting to approve the relocation and removal of the existing sign.
The Beaumont City Council voted Dec. 17 to approve an application to relocate and convert the longstanding "Welcome to Beaumont" billboard to an electronic V-shaped sign on a parcel at 1691 East Sixth Street.
Planning staff said the relocation application (Plan 2024-0108) follows code provisions that permit conversion to electronic signage subject to a relocation agreement and compliance with the city's outdoor lighting standards. The proposed sign was described in staff materials as roughly 115 feet tall by 48 feet wide with an eight-second ad…
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