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Discover Klamath reports ~161,000 website visitors in 2024, recommends shifting budget toward social media
Summary
Discover Klamath presented a 2024 marketing audit to Klamath County commissioners, reporting roughly 161,000 website visitors, recommending a shift from paid display/search to social media and short-form video, and announcing in-house hires for 2025.
Discover Klamath presented a condensed 2024 marketing audit to the Klamath County Board of Commissioners on Dec. 4, reporting website analytics, a breakdown of advertising spend and recommendations for 2025.
Mia Apps, Discover Klamath’s marketing director, said the organization recorded about 161,000 website visitors in 2024 after launching a new site. "We had a total of a 100 and 61,000 website visitors for 2024," Apps said, noting that most users were recorded as new because the site went live this year.
Apps outlined the 2024 spending mix: digital display and paid search (managed in part by…
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