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DHHS outlines $500,000 brain‑health campaign for Alzheimer’s awareness

Health, Human Services and Elderly Affairs · November 22, 2024
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Summary

DHHS and the Alzheimer's Association described a public awareness campaign funded with $500,000 in general funds to launch a web page, print and broadcast ads, and partner toolkits; the campaign will measure impact with pre‑ and post‑surveys.

Wendy Altman (Bureau Chief, Adult and Aging Services) and Jenny Horgan (Alzheimer's Association) presented a progress update on DHHS’s public awareness campaign on brain health and Alzheimer’s disease on Nov. 22.

Altman said the work is…

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