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Kyle drops "Pie Capital" destination branding from city assets and directs a city-logo refresh
Summary
Council voted unanimously to remove the city—s "Pie Capital of Texas" destination branding from city assets and to refresh (not replace) the existing K-mark city branding; staff were asked to proceed with a respectful outreach/communication plan recognizing the brand's history.
On Oct. 15 the City of Kyle—s council voted to remove the —Pie Capital of Texas— destination branding from city-owned assets while retaining and refreshing the city—s K-mark logo.
Victoria Vargas, economic development director, reviewed the history of the Pi Capital designation and the city—s existing K-mark city branding and presented options ranging…
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