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District launches 'No Joke' campaign and PSAs to curb false threat reports
Summary
Monroe County Schools and law-enforcement partners rolled out a 'No Joke' campaign, including PSAs with Superintendent Teresa Axford, Sheriff Rick Ramsey and Key West Police Chief Sean Brandenburg, to discourage false threat reports and explain anonymous reporting tools and consequences (described in the PSAs as a second-degree felony).
District safety staff presented a new campaign on Dec. 10 aimed at reducing false threat reports and improving reporting literacy among parents and students.
Campaign elements and partners: Safety staff Dahlianna Goins and Alfredo Vasquez described a multi-part effort that includes a superintendent’s letter, multilingual campaign posters, and three public-service announcement videos produced in partnership with the Monroe County…
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