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Duval staff proposes chief enrollment officer to grow student counts and steady funding
Summary
Staff proposed creating a chief enrollment officer and an enrollment division to shift the district from a 'school choice' posture to an active recruitment-and-retention strategy, arguing sustained enrollment growth is essential to long‑term budget stability; a December workshop will lay out a transition plan and financial model.
Duval County Public Schools staff on Tuesday proposed creating a chief enrollment officer and a dedicated enrollment division to lead districtwide efforts to recruit, onboard and retain students.
Jason Pierce, who introduced the plan to the board, urged a shift in emphasis from managing school choice options to actively growing the district’s market share. “The answer to the question, when is the best time to plant a tree? The best time to plant a tree is 20 years ago. The second best time to plant a tree is today,” Pierce said, framing the proposal as a long‑term investment in…
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