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Council adopts updated BCTV/WBNH underwriting policy to raise non-tax revenue
Summary
The Town Council approved an amended underwriting policy for BCTV/WBNH that allows limited annual underwriting/sponsorship packages (initial example: five slots at $5,000) to supplement franchise-fee revenues; the board plans to launch sales in 2025 and retain board discretion over underwriter selection.
The Bedford Town Council on Oct. 9 adopted an update to the BCTV/WBNH policy that allows the station to offer underwriting (noncommercial sponsorship) packages to local businesses and organizations to bolster revenue as cable subscriptions decline.
Bill Jennings and other BCTV board members described a pilot pricing and product structure…
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