Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Daytona Beach unveils 'World Famous Daytona' branding push, proposes brand manager and district identities
Summary
Communications staff showed a 'World Famous Daytona' brand rollout that includes new colors, fonts, district logos, park signage and heritage trails, and proposed a brand manager to implement style guides, signage and merchandise funding strategies.
City communications staff presented a multi‑year branding initiative on Nov. 20, titled "World Famous Daytona," proposing a formal rollout that includes a citywide identity, district sub‑brands (Beachside, Midtown, Downtown, Speedway), park signage, heritage trail story signs and a program to monetize merchandise.
Susan Serbonne, communications and…
Already have an account? Log in
Subscribe to keep reading
Unlock the rest of this article — and every article on Citizen Portal.
- Unlimited articles
- AI-powered breakdowns of topics, speakers, decisions, and budgets
- Instant alerts when your location has a new meeting
- Follow topics and more locations
- 1,000 AI Insights / month, plus AI Chat
