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Experience Roseburg and Umpqua EDP outline marketing push, visitor guides and Southern Oregon Economic Summit
Summary
Experience Roseburg previewed a multi-platform 'Experience your next adventure' campaign with new visitor guides, streaming video spots and a successful disc-golf video; Umpqua Economic Development Partnership detailed the May 14–15 Southern Oregon Economic Summit and asked commissioners to coordinate tourism and summit activities.
Experience Roseburg and the Umpqua Economic Development Partnership provided tourism and economic updates to the Roseburg Economic Development Commission on April 25, outlining a new marketing campaign, free content offers for local businesses and a regional summit meant to attract out-of-area visitors and employers.
Cam Campman, creative director at Anvil Northwest (the contractor handling Experience Roseburg content), introduced the third/fourth printed visitor guide (six cover variants) and a month-by-month content calendar that includes three streaming ad spots, a disc-golf video that exceeded 23,000 views, a new podcast series and billboard and Google/Hulu campaigns. Campman said the first campaign spot focuses on the wine industry and that a high percentage of viewers watch the Hulu spot to completion.
Allie Rogers, speaking during public comment earlier in the meeting, urged stronger destination development to help wineries and recommended family-friendly downtown amenities and food-cart pods to capture travelers off I-5. Campman and Brian Prowitz of the Umpqua Economic Development Partnership said local businesses can participate at no cost: submit ideas or content to the Experience Roseburg team, attend stakeholder meetings and coordinate tours or promotions tied to larger events like the Southern Oregon Economic Summit.
Brian Prowitz, executive director of the Umpqua Economic Development Partnership, reviewed organizational stabilization, membership growth and operational support from Douglas County and the City of Roseburg. He presented the May 14–15 Southern Oregon Economic Summit agenda — panels on timber, innovation, transportation/forestry, outdoors/lifestyle and health-care workforce — and said the partnership is using Pac West and email/social outreach to recruit statewide attendees.
Both presenters asked the commission to consider coordinated grant support or promotional tie-ins so summit attendees and out-of-town visitors experience wineries and other local attractions beyond the conference schedule. Experience Roseburg staff provided a contact email for local businesses interested in participating.
