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After modest outside contract returns, LRSD shifts recruitment work in-house and adopts quarterly tracking
Summary
Administration said outside contractor CASE/CASA produced limited net returns and will phase recruitment strategies into district staff work: attendance secretaries and principals will get quarterly reporting responsibilities and scripts to follow for withdrawals and re-engagement.
After reviewing results from an outside recruitment contract, the Little Rock School District announced a strategy to bring much of the student-recruitment and reengagement work in-house.
Administration reviewed data from a recent campaign with an outside vendor that produced roughly 130–135 students and cost the district about $850 per recruited/retained student; leaders concluded the net return on investment was…
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