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Assembly committee advances bill to let towns spend tourism funds beyond outside advertising
Summary
A4818, advanced by the Assembly committee, reduces the requirement that municipalities spend 50% of tourism revenues on outside advertising and updates the definition of 'outside advertising' to include digital campaigns, giving towns more flexibility.
The Assembly Tourism, Gaming and the Arts Committee voted to release Assembly bill A4818, which would reduce and clarify requirements that local tourism funds be spent on outside advertising. Assemblywoman Donlin, the assembly sponsor, told the committee the bill modernizes the definition of outside advertising to include digital campaigns and gives municipalities more flexibility to target potential visitors.
Donlin said municipalities currently must spend 50% of tourism revenues on advertising outside the area, a rigid rule that can be ineffective. "In the digital age, communities deserve flexibility in how they reach their potential tourists," she said, arguing the bill allows local leaders to adopt targeted, cost-effective strategies that reflect each town's character.
There was no outside testimony. The committee moved and voted to release A4818; recorded yes votes were cast by Assemblywoman Swift, Assemblywoman Donlin, Assemblyman Allen, Assemblyman Hutchison, and the chair. The bill is now released from committee for further legislative consideration.
