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Brentwood communications manager credits reels for social media gains, pitches holiday 'Elf on the Shelf'
Summary
At an Oct. 15 meeting, Brentwood's communications manager reported overall social-media growth since August, highlighted strong engagement from reels used during Brentwood Days and proposed a holiday 'Elf on the Shelf' campaign to spotlight city amenities over 30 days.
Michelle, the city communications manager, told the Brentwood Communications Committee on Oct. 15 that the city's social-media accounts have shown "overall growth for pretty much every category" from August to the present and that short videos or "reels" used during Brentwood Days produced notably higher engagement.
"I did try to utilize throughout Brentwood Days was, reels, so videos...I think that those showed some really, good engagement," Michelle said, adding that the office will focus more on…
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