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Public Works approves two-year PlacerAI parks analytics contract to boost sponsorship and planning
Summary
The committee approved a two-year contract with PlacerAI to track park visitation and origin data; staff said the analytics will support sponsorship sales and economic-development outreach and that the cost fits within the presented Parks budget.
Public Works voted to enter a two-year contract with PlacerAI to obtain parks visitation and pedestrian-origin analytics. Parks staff recommended the subscription to support sponsorship sales, economic-development outreach and internal planning, saying the vendor offered a discounted two-year package and that the Parks budget could absorb the cost.
During the presentation staff said the platform provides foot-traffic metrics, visitor origins and comparative visitation data useful to advertise sponsor visibility. The quoted pricing in discussion noted roughly $15,000 for one year with a second-year price presented at $18,000 in the brief; staff also emphasized an available discount if the contract is executed promptly. Speaker 4 moved to approve the two-year agreement and Speaker 9 seconded; the committee approved the motion by voice vote.
Committee members asked whether the analytics could be expanded to economic-development uses and whether departments would have user access; staff said yes, with unlimited departmental accounts available.
