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Orange County tourism office reports rebrand, strong social-media growth and expanded film activity
Summary
Director of Tourism Amanda Dana and Rachel Carr reported a 2024 rebrand, an influencer campaign and higher-than-expected social-media engagement; staff highlighted film production activity countywide and previewed 2025 initiatives including a mural project, credit-card spending research and AI-driven analytics.
Amanda Dana, Director of Tourism for Orange County, told the Education and Economic Development Committee on Dec. 9 that the tourism office completed a county rebrand in 2024 and ran an influencer campaign that generated significant public engagement. "We rebranded this year," Dana said, adding the office worked with airlines and a Midwest influencer she referred to as "Huddie Buddy."
Rachel Carr, who led the marketing segment of the presentation, said paid advertising across streaming, YouTube and Google delivered measurable results: "As of last week over 2,900,000 impressions across streaming services," she said, and staff recorded 2,113 clicks to the Orange County tourism website…
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