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Eaton County shifts newsletter timing, communications office reports steady social engagement
Summary
The Eaton County communications director told the IT Committee the county newsletter will publish the week after board meetings to align content with board action; social metrics held steady through October–November and staff plan new benchmarking for website and social channels.
The Eaton County communications representative reported to the county IT Committee on Dec. 4 that the county newsletter schedule has shifted to the week after board meetings to better reflect board actions and decisions. The change, the representative said, is intended to make the newsletter more board-centric and timely for residents.
The communications presenter (Speaker 3) told commissioners there was no paid digital advertising during October and November and that much of the office’s recent outreach focused on the separate tax-limitation proposal. Speaker 3 said Resource Recovery and Parks & Recreation events also generated notable organic traction and that a seasonal “Stringlight” collection and Resource Recovery promotions will run Dec. 1 through the end of January, with planned interviews to promote those efforts, including one with Fox 47.
Speaker 3 provided social-media and website metrics, reporting roughly 59 new social followers over two months and an average reach of about 5,000–7,000 per month. They cautioned that recent changes in Meta’s (Facebook/Instagram) metrics have altered how views and reach are calculated and that election-related traffic produced spikes in October and November. On the county website, Speaker 3 reported approximately 61,000 users across October–November and an average session length of 2 minutes 58 seconds.
To improve measurement, the communications office plans to benchmark specific pages using Google Analytics and the CivicPlus platform so staff can better track how long users engage with particular services and guide visitors to the information they need faster. Speaker 3 also reminded commissioners that press coverage has focused recently on the election, the sheriff’s office and the tax-limitation proposal, and warned that reporters are likely to attend a special Ways & Means meeting the next day.
The committee approved the meeting agenda and minutes earlier in the session and then heard the communications update. Speaker 3 concluded their report and the committee moved on to technology updates.
