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Market managers raise concerns about WIC and Senior Project Fresh digital rollouts, praise Double Up Food Bucks

Public Market Advisory Commission · December 19, 2024
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Staff reported concern about state digital transitions for WIC Produce Connections and Senior Project Fresh after a poor WIC rollout cut participating vendors dramatically; Double Up Food Bucks showed stronger performance. Commissioners said local outreach and vendor assistance will be necessary for the new year.

Market staff and managers reported on recent statewide meetings about electronic transitions for food-access programs and expressed concern about vendor participation. Attendees said the earlier WIC Produce Connections rollout reduced participating vendors from roughly 950 statewide to about 50 this year and, at one…

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