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Destination Caldwell outlines 2025 events, budget and downtown priorities; cites $1.6M in 2023 revenue
Summary
Destination Caldwell presented its 2025 event lineup and proposed uses of roughly $350,000 in Business Improvement District assessments to the Caldwell council, citing $1.6 million in 2023 revenue, large visitor counts and requests for support on a plaza extension and economic impact study.
Danae, a representative of Destination Caldwell, told the Caldwell City Council that the nonprofit manages Indian Creek Plaza and the downtown Business Improvement District and presented the group's proposed 2025 programming and budget.
"We are essentially a destination marketing organization," Danae said, and described Destination Caldwell's role promoting local tourism, running marketing campaigns (including a Boise airport placement) and organizing events at Indian Creek Plaza.
The presenter said Destination Caldwell hosted more than 250 event days last year and that it generated $1,600,000 in revenue in 2023, with about 66% coming from events and the ice-skating operation, including bar sales. She gave an expense overview for 2023 of roughly $1,400,000, with payroll…
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