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Meridian parks communications lead outlines digital-first outreach, accessibility steps
Summary
Shelley Houston told the Parks and Recreation Commission the department is shifting from routine print to targeted digital outreach, citing growth in social reach, a new enewsletter to 26,000 rec-system subscribers, targeted postcards for neighborhood engagement and work to improve accessibility and multilingual materials.
Shelley Houston, the department’s communications and marketing lead, told the Meridian Parks and Recreation Commission on Dec. 11 that the department has shifted much of its outreach online and is focusing on targeted, measurable channels.
“ We want to be not just a name, but a face and a presence in the community,” Houston said, describing a mix of tactics that include a monthly Parks enewsletter, social media, targeted postcards for neighborhood outreach and partnerships with local influencers.
Houston said the city’s Facebook and Instagram accounts are the department’s biggest channels: “City of Meridian’s…
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