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DDA advances social district outreach and branding, plans resident survey for Macomb Street
Summary
The DDA reviewed social district branding options and agreed to conduct resident outreach on Macomb Street, proposing mailers, a possible work session on the street and signage for participating businesses; staff will return next month with a draft mailer and outreach plan.
DDA staff presented branding options and an outreach plan for a proposed social district along Macomb Street and asked the board for input on resident survey questions and meeting formats.
Ross explained the social district concept — shared public areas where licensed businesses can sell drinks that can be carried within a designated common area — and reviewed branding options from the DDA’s graphic designer. He said staff plans to ask residents who live along Macomb Street (including the Colony and nearby apartments) whether they support a social district, what questions or concerns they have, and whether they would attend an informational meeting; Ross said he expects to use mailers, a possible QR code, and in-person meetings on Macomb Street to gather feedback.
Ross noted the need to run a resolution process similar to prior efforts and that liquor-license changes for some businesses (he referenced the Michigan Liquor Commission website and a pending license sale by Ume) mean the district’s membership could change. Board members suggested holding a visible meeting on Macomb Street and doing direct mailers to encourage participation. Ross said staff will follow up and return with materials next month.
