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Marketing committee flags street-closure, DJ and parking issues ahead of 'men's night' event
Summary
Marketing and parking committee members reported on recent holiday events, a daytime parade trial, and concerns about repeated street closures for an upcoming 'men’s night' after a contracted DJ said he could not play outdoors unless tents could be kept at 50 degrees.
Members of the Downtown Management Board and its marketing committee reviewed recent events and discussed operational issues for an upcoming ‘men’s night’ event, including merchant frustration with repeated street closures and technical limits for outdoor DJs.
The marketing and promotions committee reported on the holiday open house and parade, noting mixed feedback about moving the parade to daytime. A committee member said daytime timing may be better for stores, while others said the nighttime parade’s lights and floats were more attractive for viewers.
On men’s night, staff described a planned setup that included three 10-by-10 popup tents and heaters for DJs. The committee relayed the DJ’s technical constraint: “The DJ is not able to play outside unless the tents maintain 50 degrees inside the tent.” Committee members said that maintaining that temperature outdoors in cold weather was likely unrealistic; they discussed contingency plans to move DJs into participating stores and whether streets should be closed if there would be no street activity.
Parking committee members reported permit sales increased from 153 permits in November 2023 to 193 in November 2024, signaling more long-term parking permit uptake. Parking staff also said ParkMobile will refresh meter signage and add a QR code emblem so users can visually confirm an official code and guard against tampering.
Promotions include a ‘poker run’ to encourage shoppers to visit multiple stores; the committee said the prize pool includes a $500 gift card to Meyer Ace Hardware and additional prizes supplied by Ace Hardware, and noted raffle-license rules limit prize mechanics for for-profit businesses.
Board members said they wanted committee input to continue but acknowledged staff may make practical decisions if operational constraints arise. No formal action was taken; committees will finalize logistics in upcoming meetings.
