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Parkrose communications team briefs board on teacher levy outreach: mailers, multilingual family packets and community events
Summary
District communications lead told the board the Parkrose teacher levy (Measure 26254) outreach includes direct mail to ~35,000 residents, multilingual family packets for students, social media and community tabling; organizers asked board support for an Oct. 21 forum and to wear and distribute materials.
District levy communications lead Eva Janet Rollins updated the Parkrose School Board on outreach for the Parkrose teachers levy (Measure 26254), describing direct mail, translated family packets and in‑person canvassing well ahead of the Nov. 5 election.
Rollins told the board the campaign sent direct mail to about 35,000 residents and is distributing family packets in English, Spanish, Vietnamese and Russian through elementary backpacks and other school channels. Rollins said the levy message emphasizes that it is an operational (local option) measure that would fund teaching and classroom support positions and that the campaign will clarify what levy funds would not cover, such as administrative pay or building projects.
Rollins described earned-media placements (a segment on a KBoo podcast and interest from The Oregonian) and said the campaign has produced a short explanatory video and social posts aimed at increasing student and parent engagement. She called on board members to wear and share campaign materials and encouraged attendance at a community forum on Oct. 21 (time/location to be confirmed).
The board discussed canvassing logistics and common public questions, including misconceptions that Parkrose is part of Portland Public Schools or that the district already has similar levies. Board members noted students are highly active in canvassing and that volunteer sign-posting is under way in neighborhoods.
Rollins summarized levy details from campaign materials: the levy would raise approximately $3.6 million and could fund up to 28 teaching and classroom support positions for five years; an example in campaign messaging estimated a $250,000 home would pay about $26 per month. The campaign script included a working name for the measure and a claim about protecting class sizes.
The board did not take a formal vote on campaign materials but committed to ongoing coordination with the campaign team and to attend events and forums to answer community questions.
