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Parkrose levy campaign outlines 30,000 mailers, canvass plan and volunteer push
Summary
A levy outreach consultant told the Parkrose board the campaign will send about 30,000 direct mailers and 5,000 flyers, run weekday canvassing Oct. 1–17(approx.), and asked board members to amplify social posts and attend community events.
Eva Janet Rollins presented the district’s teacher-levy informational campaign at the Sept. 23 Parkrose School Board meeting, describing outreach tactics and a final push before ballots. “We have about 30,000 direct mailers going out to the community,” Rollins said, and noted the team had printed roughly 5,000 flyers to distribute at events and via canvassers.
Rollins outlined three primary asks of the board: share and repost campaign social posts, attend community events and help distribute printed materials. She described a mid-October mailing timeline to reach voters shortly before ballots arrive and urged board and student representatives to use school and personal social accounts to increase visibility. Rollins said the campaign planned regular social posts (“three posts a week from the levy accounts”) and recommended that board members simply repost or react to amplify reach.
Board members asked about the canvassing logistics and volunteer needs; Rollins said campaign organizers estimated that reaching every house would require roughly 30–40 volunteers and described a weekday evening knock schedule (primarily Monday–Thursday, 5:30–8:30 p.m.) in the two weeks before mailers arrive. Board members and student representatives discussed recruiting high-school seniors to share posts and help canvass.
What happens next: staff will share campaign materials and schedules with the board; trustees and student reps were invited to pick up flyers and to be listed for volunteer slots and school-night outreach events.
