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Special events team rebrands Denton Drive Live to Meadow Nights, expands VIP offerings and shifts some large events indoors
Summary
Events staff said Denton Drive Live will be rebranded as Meadow Nights for 2025, VIP cabanas expanded from four to 10 with tickets on sale July 8, and Bloom & Bluegrass is being reconsidered as an indoor/hotel event in 2025 to reduce weather risk and leverage tourism partnerships.
Jessica Alvarado and the special events team updated the board on second-quarter planning for city events. Staff said they will rebrand Denton Drive Live as Meadow Nights to reflect the venue and location; ticket sales for Independence Day (including VIP cabanas) are planned to start July 8. Staff reported…
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