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Recreation division reports membership growth and mixed revenue trends; staff warns of summer expense timing

Farmers Branch Parks & Recreation Board · August 13, 2024
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Summary

Recreation Manager Ashley Manaus told the board the division had about 3,276 active memberships and membership revenue rose ~29% this quarter, total quarter revenue just under $407,000, and staff expect seasonal increases in expenses and staffing for summer programming.

Ashley Manaus, recreation manager, briefed the board on the recreation division’s second-quarter financial snapshot. The division reported roughly 3,276 active memberships and an increase in membership revenue of about 29% compared with the prior quarter. Total reported revenue for the quarter was just under $407,000 while rental and field user fees declined, attributed to fewer field rentals and the Branch Connection facility being closed during part of the period.

Staff explained the apparent expense decrease in the current quarter is partly timing-driven: purchases and supplies were deferred later in the season, producing a temporary reduction in reported expenses; Ashley warned staffing and supply purchases typically rise as summer programming ramps up. Cost recovery for the quarter was reported above 100% (staff cited 115% for the quarter in the presentation), with attendance and program mix cited as drivers.

Board members asked for clarity on membership counts versus revenue growth; staff confirmed membership counts are increasing and attributed revenue gains to retained and transferred members plus new classes and partnerships. Staff said they will continue tracking seasonal trends and report back in Q3.