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District hires BLK to lead multi-step branding process for new Waxahachie Creek High School
Summary
Consultant BLK proposed a three-part process of community forums, large committee sessions and a smaller design committee to establish colors, mascots and a repeatable branding suite for Waxahachie Creek High School and future campuses, emphasizing practical considerations for uniforms and replicability across multiple new schools.
Jonathan Aldis and Cody Jones with BLK presented a proposed three-part community-based branding process for the new Waxahachie Creek High School. The proposal calls first for open community forums (a three-night format) to gather input from students, parents, staff and community members on color paths and mascot concepts. The second phase would convene a 40-to-50-member committee with students, parents, board members and staff to work…
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